The final score went up Saturday night, and the next game isn’t until a week from Tuesday. Families are still checking the team page in between, and right now it’s quiet. If you’re wondering what to post between games, the answer is usually the stuff a busy game week never leaves room for.
Below are five kinds of posts that work in a week without a game, plus two quick fill-ins. Each one says what to collect and includes a sample caption. The names in the captions are made up, so swap in your own team’s details.
1. Athlete introductions
Fans know jersey numbers. An introduction post lets them meet the person wearing one.
Feature one athlete per post, and plan to get through the whole roster, not just the starters. Families notice who has had a turn.
What to collect:
- The name the athlete wants used, grade, position, and number
- One good photo (a headshot or a clean action shot)
- Short answers to two or three easy questions, like their pregame song, a favorite team memory, or one goal for the season
Hand out the questions on paper at practice or send a short form so answers come back in writing and spelled correctly. Then post one or two a week until everyone has been featured.
Sample designs from the Basketball All Star Collection. Names and photos are sample content, and the player photos include AI-generated imagery. Replace them with your team’s.
Sample caption (made-up athlete): Meet #12, Maya Torres. Junior guard. Pregame song: whatever her little brother picks. Her goal this season is to lead the team in charges taken. Say hi to Maya in the comments.
If an athlete gives you a longer answer you love, save it for an “in their words” quote post later in the season.
2. A coach Q&A
Many families only hear from the coach through schedule texts and the occasional email. A short Q&A gives them a better sense of how the coach thinks about the team.
Send the coach three to five questions and use their words, lightly edited for length. Let them read the post before it goes up. A few questions that tend to get real answers:
- What’s something this team does well that doesn’t show up on the scoreboard?
- What are you working on in practice this week?
- What’s one way fans can help at home games?
- What did you love about this sport when you were playing?
Post it as a coach feature graphic with the answers in the caption, or as a carousel with one question per slide.
Sample caption (made-up coach): Three questions with Coach Reed. What’s this team good at that doesn’t show up in the box score? “Talking on defense. You can hear them from the parking lot.” Read the rest below.
3. Practice moments
Practice is where the team spends most of its time, and families rarely get to see it. A few seconds of it goes a long way on a quiet day.
Good practice moments include warm-ups, the end-of-practice huddle, a free-throw challenge, or the drill everyone groans about. Shoot vertically so the clip works in Stories, and keep it short.
Two checks before you film:
- Ask the coach what’s fine to show. Some coaches would rather not share set plays or scouting work.
- Check your private list of athletes who shouldn’t be pictured or tagged. If you haven’t made one yet, the first-week team social media checklist explains how.
Sample caption: Tuesday practice ended the way it always does: nobody leaves until everyone makes ten free throws in a row. It took a while tonight.
4. Team traditions
Every team has something it does that other teams don’t. It might be the pregame meal, the bus playlist, a handshake, a lucky pair of socks, or the way seniors lead warm-ups.
Ask the athletes, “What’s something we do that nobody else does?” Pick one tradition per post and explain it in a sentence or two so new families understand it. These posts don’t depend on dates, so you can share them again next season.
Sample caption: Before every home game, the seniors pick the warm-up playlist and the freshmen carry the ball bags. It’s been that way for years, and nobody has argued yet.
5. Thank-yous for the volunteers
Games and seasons run on volunteers: the scorekeeper, the clock operator, the concession stand crew, the parent who hauls the equipment, the person taking photos from the bleachers, the booster officers. A week without a game is a good time to thank one of them by name.
Ask before you name or tag anyone. Some volunteers would rather stay behind the scenes, and a thank-you to “our Friday night concession crew” works just as well.
Sample caption (made-up volunteer): If you’ve bought nachos at a home game this year, you’ve met Ms. Patel. She’s run our concession stand every home game this season. Thank you, Ms. Patel.
Quick fill-ins: the week ahead and birthdays
Two smaller posts are easy to keep ready:
- The week ahead. On Sunday night or Monday morning, post the week’s practice changes, the next game, and anything families need to plan for, like a spirit night or a team photo day.
- Birthdays. A first name, a number, and a photo is plenty. Get the family’s OK first, and leave out the birth year.
Sample designs from the Basketball All Star Collection. Names, teams, and photos are sample content.
A sample plan for what to post between games
You don’t need to post every day just because there’s no game. Three to five posts in a quiet week keeps the page active without wearing you out. Here’s one way to lay it out:
Move the days around your practice schedule. If you’re planning a whole season and not just one week, the sports team social media posting schedule walks through a weekly rhythm, and the 25 easy social media ideas list has more post types to rotate in.
Templates for the posts you’ll make every week
Athlete intros, coach features, birthdays, and the week-ahead post come back all season, so it helps to have one design for each that you just update.
For basketball, the Basketball All Star Collection has 100+ Canva templates, including player features, coaching staff features, birthdays, schedules, and practice updates. You change the colors, photos, names, and dates to match your team, and it works for boys’ or girls’ teams. A few tips for the designs shown above:
- Athlete intro: keep the bio to three or four short lines so it stays readable on a phone.
- Coach feature: update the staff photos and titles, and only include a line like “8th season” if it’s accurate for your coach.
- In their words: use the athlete’s actual words, and check with them before posting.
Coaching a different sport? Browse the sports social media templates for your team.
FAQ
What if only a few athletes send back their answers? Start with the ones you have, and ask the coach to give the rest of the team five minutes at the end of practice to fill out the questions. You can post a photo-only introduction for anyone who would rather skip the questions.
Should I post during a holiday break or a bye week? Yes, but lighter. One or two posts a week, like a tradition post or a volunteer thank-you, keeps the page from going dark without asking families to pay attention while they’re traveling.