These Playbooks and Guides give you a plan for the bigger jobs: media day, awards night, team sponsors, your social page, team mom duties, and college recruiting. Each one is included with All-Access, so browse what’s inside below.
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Media Day Lookbook
One planned shoot can give you photos for game-day graphics, player spotlights, senior banners, and the media guide. The Media Day Lookbook shows the poses and framing that make those photos work.
What’s inside:
- Sport-specific pose direction for individual portraits — including basketball, softball, field hockey, wrestling, lacrosse, and swim & dive — with a full-frame shot first, then a tighter variation
- Guidance for captain pairs, two-row team photos, small groups, and senior banner shots
- A three-capture formula (full body, waist-up portrait, and headshot) plus framing tips so photos fit your templates
- A 90-minute shoot-order example and a printable shot checklist for every athlete and the team
- A simple handoff plan: organize photos by athlete, keep the originals, and check names before you publish
Who it’s for: Athletes, coaches, and photographers planning a media day shoot.
Included with All-Access.
The Banquet Playbook
A great awards night doesn’t have to be complicated, but it does need a clear plan. The Banquet Playbook is a complete guide to editing, printing, presenting, and hosting the evening.
What’s inside:
- Which file to use for a half-letter or full-letter program, a widescreen slideshow, and printed, digital, or Stories invitations
- A sample 16-page program outline and a planning countdown from 6–8 weeks out through the days after the event
- Print-ready checks, a copy-and-paste print-shop brief, and tips to keep the slideshow readable from the back row
- A sample awards-night run of show, plus before-the-banquet and day-of checklists
- What every invitation should include, and how to set up a QR code for an approved photo gallery
Who it’s for: Coaches, team parents, booster clubs, and school athletic programs.
Included with All-Access.
The Team Sponsorship Playbook
You don’t need a big staff or a marketing background to build a sponsorship program. The Team Sponsorship Playbook is a practical guide to finding, pitching, activating, measuring, and renewing sports sponsorships.
What’s inside:
- A five-phase roadmap (Prepare, Prospect, Pitch, Activate, and Report + Renew) and a 90-day campaign plan
- Worksheets to define funding needs, quantify your audience, and inventory what you can actually offer
- Help designing and pricing packages, plus a sample sponsor-packet outline and copy-and-paste outreach scripts
- Guidance for agreements, fulfillment tracking, a one-page impact report, and renewing before the season ends
- Guardrails on tax questions, privacy, athlete images, and school or league approvals (this is educational information, not legal, tax, or accounting advice)
Who it’s for: Volunteers and organizers with youth leagues, school teams, booster clubs, travel programs, clubs, and community athletic organizations.
Included with All-Access.
The Complete Youth Sports Social Media Playbook
If your team’s page feels quiet no matter how hard you try, you’re not alone. This 65-page playbook walks through five common mistakes and a 90-day plan to get posting, engagement, and follow-through on track.
What’s inside:
- The five critical mistakes most team pages make, including featuring only star players, posting and then disappearing, and looking less polished than the program really is
- A 90-day action plan in three phases: Foundation (days 1–14), Execution (days 15–60), and Phase 3: sponsors and growth (days 61–90)
- How a stronger page can support attracting families, keeping them, finding sponsors, and helping with college recruiting
- Daily, weekly, and monthly routines, a tools checklist, and a quick-start list you can use today
- Sponsor-spotlight examples, plus a troubleshooting guide for common posting problems
Who it’s for: Youth sports teams, team managers and parent volunteers, coaches, athletic directors, and club organizations. No marketing experience required.
Included with All-Access.
The Team Mom Playbook
Being team mom can feel like a lot, but it doesn’t have to take over the season. This playbook is a practical guide to staying organized, keeping parents in the loop, and helping the kids stay engaged.
What’s inside:
- How to get organized from the start: collect contact and player information, create a team calendar, set your own goals, and delegate tasks like snacks, rides, and fundraising
- Team communication: choosing a platform, setting clear guidelines, and sharing timely updates
- Ideas for planning activities beyond practices and games, including team-bonding, social events, and community service
- Managing team finances: budgeting, fundraising tips, tracking expenses and income, and exploring sponsorships
- A getting-organized checklist, plus a short list of tools and apps for staying connected
Who it’s for: Team moms — and the volunteers filling that role — for youth teams, from cheer and football to band.
Included with All-Access.
The College Recruiting Playbook
College recruiting can feel like a lot, especially when coaches get hundreds of emails a week. This playbook walks high school families through seven clear steps to start the journey with a plan.
What’s inside:
- Help establishing a digital brand: social profiles, a recruiting-platform profile, and a one-page athlete profile you can print and hand out
- Email templates for a first introduction and a camp follow-up, plus timing tips so the message is easier to read quickly
- A 60-30-10 content rule, highlight-reel standards (2–3 minutes, best plays first), and a plain-language recruiting timeline, including NCAA and NAIA communication windows
- How to choose camps carefully, and a tiered way to build a target school list
- A simple tracking spreadsheet, a 30-day quick start, and common mistakes to avoid — including starting too late and letting parents do all the talking
Who it’s for: High school athlete families — the student-athlete and the parents helping them.
Included with All-Access and the Recruiting Bundle.