If you run All Star cheer social media for your team, comp season is when your page gets the most attention and the least of your time. Families want performance times, relatives who can’t travel want to see the team on the mat, and athletes want to see themselves celebrated. Meanwhile, you’re also packing bows, finding parking, and trying to watch the routine.
Most of comp season repeats itself, which is good news. Set up a few things before the first competition, and every comp week after that can follow the same simple plan.
Before the first comp: gather what you need once
A little setup now saves you from hunting through group chats on a Saturday morning. Collect these before your first competition:
- Team names, levels and divisions, written the way your gym wants them to appear.
- A roster with correct spellings, including the name each athlete goes by.
- Photos of every athlete in uniform, plus a team photo. A straight-on shot, an arms-crossed shot and one with a little personality give you options for spotlights and results posts. The poses guide covers what to ask for.
- Your gym’s photo policy. Keep a private note of any athlete who shouldn’t be pictured or tagged, and check it before every post.
- Who approves what. Agree with the coach or gym owner on whether results, bids and team news need a look before they go up.
- One source for performance times. Decide whether you’ll take times from the event’s schedule or from the coach, so you aren’t posting two different times.
What to post before comp season starts
Before the first competition, your page can introduce the people families will be cheering for. That way the feed isn’t only scores once the season begins.
- Team reveal. Once teams are set, share each team or the whole gym. Families will want to repost this one, so double-check every name before it goes up.
- Meet the coaches. A photo and two or three sentences about each coach help new families put names to faces.
- Athlete spotlights. Feature one cheerleader at a time with a few quick answers, like their favorite skill or how long they’ve been cheering. Spread them out so every athlete gets a turn during the season.
- Season schedule. List the competitions your gym has confirmed and note that dates can change.
Sample templates from the Competition Cheer Social Media Bundle. The gym, athlete names and photos are made-up sample content.
A comp-week All Star cheer social media plan you can repeat
Here’s a sample week for a Saturday competition. You don’t have to post every day. If a day doesn’t fit, skip it. The point is that you’re not starting from scratch each week.
| Day | Post | What to include |
|---|---|---|
| Monday | Countdown | Days to go, the event name and city |
| Tuesday | Athlete spotlight | One cheerleader, a photo and a quick fact |
| Wednesday | Family info | Location, a link to the event’s schedule, and any arrival time the coaches have shared |
| Thursday | Practice moment | A quick photo or short clip from practice |
| Friday | Send-off | A good luck post from the gym |
| Saturday | Comp day | Each team’s performance time once it’s confirmed |
| Sunday | Results and thanks | Results for every team, then a thank-you to families, volunteers and sponsors |
If it’s a two-day event, share a short update after day one and save the full results post for the end. To make the week easier, build most of the graphics on Sunday or Monday and leave only the performance times and results to fill in later.
Comp day: post early, then put the phone down
Performance times can shift, so post them once they’re confirmed and add a quick “times may change” line. If the event offers a livestream, families who can’t travel will be glad to know when to tune in.
You can schedule the comp day graphic the night before. That way the post goes up on time, and you get to watch your team perform instead of watching your screen.
Sample templates from the Competition Cheer Social Media Bundle. Event names, athletes and photos are made-up sample content.
Sharing results and celebrating every team
Wait until results are official, or until your coach confirms them, before you post. Then share results for every team that competed, not only the teams that placed first. A hit zero (a routine with no deductions), a new skill landed on the mat, or a team’s first competition is worth celebrating too.
Bids are big news, so check with your gym owner before posting one. Some gyms like to tell athletes and families first. Keep the tone proud of your own athletes rather than comparing them with other gyms.
Keep track of recognition all season
A simple tracker makes sure no one gets missed. A spreadsheet or a note on your phone with each athlete’s name, the date of their spotlight and whether you have a good photo of them is enough. Add a line for each sponsor and what you promised them, so thank-you posts happen when they should.
Near the end of the season, the same list helps with milestone posts, senior shout-outs and a final thank-you to everyone who helped.
Templates for the design part
Planning is the hard part, and designing a fresh graphic every day doesn’t have to be. I made the Competition Cheer Social Media Bundle with my daughter, a former competitive cheer athlete who now coaches. Together we built it around the posts competitive cheer programs use through the season. It has 80+ editable Canva templates for comp day, results, athlete spotlights, team reveals, tryouts and sponsor thank-yous, and it works with a free Canva account. The license covers every team at one gym location, so one purchase works for the whole gym.
If you’re new to editing templates, the Season Suite Sports Academy has tutorials on how to use them.
FAQ
How often should an All Star cheer team post during comp season? Three to five posts in a comp week is a manageable rhythm if you’re doing this on your own time: a countdown, a spotlight, family info, comp day and results. Posting less often is fine if the posts are useful and on time.
What does “hit zero” mean in competitive cheer? It means the team performed its routine with no deductions. It’s worth celebrating whether or not the team placed.
Should we post scores? That’s up to your gym. Some gyms post placements and scores, and others share only placements and celebrate the performance. Agree on it before the season so every team’s results get the same treatment.
